A marketing alapkönyvei angol nyelven

2015. szeptember 21. 22:45 - Starwork

A mesterek ajánlásával

  • Breakthrough Advertising
    Gene Schwartz
    Boardroom, Inc.
  • How to Write a Good Advertisement
    Victor O. Schwab
    Melvin Powers Wilshire Book Company
    North Hollywood, CA
    (Amazon.com)
  • My Life in Advertising
  • Scientific Advertising
    Claude C. Hopkins
    NTC Business Books
    Chicago, IL
    (Amazon.com)
  • Reality in Advertising
    Rosser Reeves
    Alfred A. Knopf
    (Amazon.com)
  • The Robert Collier Letter Book
    Robert Collier Publications, Inc.
    Oak Harbor, Washington
    (robertcollierletterbooks.com)
  • Ogilvy on Advertising
    Vintage Books
    New York, NY
    (Amazon.com)
  • Positioning: The Battle for Your Mind
    Al Ries & Jack Trout
    McGraw Hill
    New York, NY
    (Amazon.com)
  • Reason-Why Advertising
  • Intensive Advertising
  • How Shall We Know Good Copy?
    John E. Kennedy
    (101publicrelations.com)
  • Tested Advertising Methods
    John Caples
    Prentice Hall
    Paramus, NJ
    (Amazon.com)
  • Common Sense Direct & Digital Marketing
  • How to Write Sales Letters That Sell
    Drayton Bird
    Kogan Page
    (Amazon.com)
  • Successful Direct Marketing Methods
    Bob Stone
    McGraw-Hill
    (Amazon.com)
  • Looking Out for #1
    Robert J. Ringer
    (Amazon.com)
  • PsychoCybernetics
    Maxwell Maltz
    Pocket Books
    (Amazon.com)

 Te mivel folytatnád a sort?

 

 

Recommended Reading

  • Breakthrough Advertising
    Gene Schwartz
    Boardroom, Inc.
  • How to Write a Good Advertisement
    Victor O. Schwab
    Melvin Powers Wilshire Book Company
    North Hollywood, CA
    (Amazon.com)
  • My Life in Advertising
  • Scientific Advertising
    Claude C. Hopkins
    NTC Business Books
    Chicago, IL
    (Amazon.com)
  • Reality in Advertising
    Rosser Reeves
    Alfred A. Knopf
    (Amazon.com)
  • The Robert Collier Letter Book
    Robert Collier Publications, Inc.
    Oak Harbor, Washington
    (robertcollierletterbooks.com)
  • Ogilvy on Advertising
    Vintage Books
    New York, NY
    (Amazon.com)
  • Positioning: The Battle for Your Mind
    Al Ries & Jack Trout
    McGraw Hill
    New York, NY
    (Amazon.com)
  • Reason-Why Advertising
  • Intensive Advertising
  • How Shall We Know Good Copy?
    John E. Kennedy
    (101publicrelations.com)
  • Tested Advertising Methods
    John Caples
    Prentice Hall
    Paramus, NJ
    (Amazon.com)
  • Common Sense Direct & Digital Marketing
  • How to Write Sales Letters That Sell
    Drayton Bird
    Kogan Page
    (Amazon.com)

For anyone looking for a solid grounding in the nuts and bolts side of direct response, I also recommend:

  • Successful Direct Marketing Methods
    Bob Stone
    McGraw-Hill
    (Amazon.com)

And for tremendous insights on the inner workings of the human mind, I like:

  • Looking Out for #1
    Robert J. Ringer
    (Amazon.com)
  • PsychoCybernetics
    Maxwell Maltz
    Pocket Books
    (Amazon.com)
- See more at: http://www.makepeacetotalpackage.com/copywriter-tools/recommended-reading/#sthash.FRnElwYh.dpuf
Szólj hozzá!

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